Another Traditional VS Self-Publishing Blog

There’s a blog I recently read of an author’s (I’ll link it right here). Back in 2009, this author tracked his eBooks, both self-published and traditionally published, on Kindle. He compared his pricings over a six month period and here’s what his statistics showed.

Traditional Published

Sell eBook at $4, sell 550 copies, get $340

Sell eBook at $6, sell 200 copies, get $600

Sell eBook at $8, sell 150-180 copies, get $340-380

The author was paid per eBook from his publisher, who was paid by Amazon. Amazon made a profit, so his publisher got a fraction, and the author got a fraction of that fraction, ranging from 3 cents to $3 per book. No real promise there.


The author sold his eBooks at $2 and got anywhere from $630 to $3600 for each book. That beats every category of traditional publishing. It’s because Amazon promised 35% royalty for self-published eBooks. He states that he would’ve made $15,000 more if he had his other books under his self-published name during that six-month period. That’s incredible.

But I wanted to revamp this blog for it’s almost a decade old, and I’d like to point out an even better advantage to using Kindle Self-Publishing. They now offer 70% royalties with some drawbacks; you have to restrain from selling your eBook over $9.99 (if you sell under the usual 35% royalty, this doesn’t apply; you can go up to $200) and no less than $1.99 (if you sell under the 35% you can sell it under that). Also, if you want to sell your hardcover copy, it must be 20% greater than the price of the eBook, at least.

If this author had 70% royalty back in 2009 (through traditional publishing, we knew the sweet spot was $6 per eBook for him anyway) he could’ve sold each of his eBooks at $6, sold his hardbacks for $7.50, and would’ve been losing a lot more than $15,000. Just saying.

What do you guys think? Thanks for reading! I have to get back to my little writing sprints now.


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